Olympic and Paralympic Branding

Meeting: 
MQT on 2006-11-18
Session date: 
November 18, 2006
Reference: 
2006/2199
Question By: 
Dee Doocey
Organisation: 
Liberal Democrats
Asked Of: 
The Mayor

Question

Who is going to be judging the design of the logo, and how do we know it is going to take all sensibilities into account?

Answer

Answer for Olympic and Paralympic Branding

Answer for Olympic and Paralympic Branding

Answered By: 
The Mayor

The brand positioning and logo will be approved by the LOCOG Board and ultimately by the International Olympic Committee.The whole programme of brand and logo development has engaged a large number of stakeholders and interested parties, representing a wide range of interests and sensibilities.Part of the brand development will include global cultural testing and appropriate trademark/copyright testing of the emblem.