MQT on 2006-11-18
Session date: 
November 18, 2006
Question By: 
Dee Doocey
Liberal Democrats
Asked Of: 
The Mayor


Can you clarify if the contract awarded to Wolff-Olins is just for the new London 2012 logo, or for the whole theme of the Games, including, for example, sub-graphics?


Answer for Branding

Answer for Branding

Answered By: 
The Mayor

The programme of work being conducted by Wolff-Olins is for the core `brand identity' for the London 2012 Games. This includes the Olympic and Paralympic emblem and a brand identity from which all other design elements will flow.This work includes both the Olympic Games and Paralympic Games, reflecting the integrated approach to the planning of both Games that LOCOG and the other stakeholders have taken from the outset.LOCOG's aim is to launch the new brand identity in early 2007.