London Unlimited

MQT on 2006-11-18
Session date: 
November 18, 2006
Question By: 
Darren Johnson
City Hall Greens
Asked Of: 
The Mayor


What initiatives are planned to be undertaken by London Unlimited over the next 3 years? How will these be funded?


Answer for London Unlimited

Answer for London Unlimited

Answered By: 
The Mayor

London Unlimited was established to undertake the overall promotion of London with the immediate focus on three themes: emerging markets (China, Russia and India), the environment and strengthening London's cultural offer. Initiatives undertaken this year include the my trip to China, the Russian Winter Festival and Future London. Whilst the results of all London Unlimited's campaigns are still being collated, they have already delivered media coverage valued at over £30M nationally and internationally, as well as nearly 30 inward investment enquiries from China alone.Working closely with the LDA, London Unlimited is currently developing a three year Business Plan which will act as an application for funding from 2006/07 - 2009/10. While overall plans are being developed London Unlimited's 2007/08 international activity will focus on India, with an India in London season and Mayoral Trip to India in planning, and further work to internationally promote London and the environment.