Music on Buses Poster Campaign

Meeting: 
Plenary on 2006-12-06
Session date: 
December 6, 2006
Reference: 
2006/0519
Question By: 
Valerie Shawcross
Organisation: 
Labour Group
Asked Of: 
Peter Hendy (Commissioner, Transport for London)

Question

Would you agree with me that a campaign to decrease anti-social behaviour on buses and trams, for instance playing music out loud on mobile phones, would be most effective if posters were displayed on buses and trams as well as at stops, shelters and stands?

Answer

Answer for Music on Buses Poster Campaign

Answer for Music on Buses Poster Campaign

Answered By: 
Peter Hendy (Commissioner, Transport for London)

Further to your question to the Mayor 2506/2006, we have found in the past that posters on buses alone have very little impact in modifying behaviour. Research shows that too much information can be confusing. To ensure that the importance of key messages are not lost, TfL therefore limits the amount of information inside buses.

However, TfL is developing a network-wide campaign intended to reduce anti social behaviour and crime, and so further improve passengers' perception of safety on the bus network. This will include playing music on buses and we expect the campaign to begin next Spring. Following the discussions during Mayor's Questions, we will consider again whether posters can be displayed on board buses as part of this campaign.