Advertising space for the London 2012 Olympics bid (3)

Meeting: 
MQT on 2004-11-17
Session date: 
November 17, 2004
Reference: 
2004/1507
Question By: 
Andrew Pelling
Organisation: 
GLA Conservatives
Asked Of: 
The Mayor

Question

Bearing in mind your statement that £8.4 million is the value of the filler space used by the 2012 Olympic bid, please can you advise me as to whether any other potential advertisers have been turned away in favour of the Olympic bid and what the value of that organisation's advertising would have been? If an organisation has been turned away from advertising in favour of the Olympic bid, has that orgainisation subsequently advertised with TfL or have they been lost as an advertiser? Please give details or those lost (if any).

Answer

Answer for Advertising space for the London 2012 Olympics bid (3)

Answer for Advertising space for the London 2012 Olympics bid (3)

Answered By: 
The Mayor

No other advertisers were turned away from purchasing this media space.The space would not be sold in this situation as it is reserved for TFL marketing campaigns, and is not for commercial sale. This space is important as at other times it is used for messages relating to safety, encouraging bus use etc. Supporting the Olympic Bid is a key part of the TFL Marketing Strategy and hence it was used for this purpose.