Know what you're getting into campaign

Meeting: 
MQT on 2003-11-19
Session date: 
November 19, 2003
Reference: 
2003/1978
Question By: 
Darren Johnson
Organisation: 
City Hall Greens
Asked Of: 
The Mayor

Question

Wiill the Mayor listen to the concerns of the Fawcett Society and adapt the "Know what you're getting into" publicity campaign to make the safety implications around mini-cabs clearer to women, given that your current campaign does not clearly elucidate that the licensing of both drivers and vehicles will not be completed for some considerable time?

Can you give estimated time frames for the completion of phase 2 (drivers) and phase 3 (vehicles)?

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Answer

Answer for Know what you're getting into campaign

Answer for Know what you're getting into campaign

Answered By: 
The Mayor

The `Know What You're Getting Into" campaign was specifically designed to highlight the dangers of illegal taxi-touts. It is these touts that are responsible for a significant proportion of assaults by strangers on women.The first phase of licensing the legitimate private hire trade licensing operators - was completed in summer 2002 and has been very successful with licensed operators now controlling the work of some 40,000 cars and drivers. Licensed operators are required to keep records of every driver, and every job they undertake. While it is important to also complete the licensing of drivers and vehicles, members of the public should feel safe if they have pre-booked their journey with a licensed mini-cab firm.Driver licensing started in June this year and will take three years to complete. Vehicle licensing will start early in the New Year and will take one year to complete. .