Totally London

MQT on 2003-06-18
Session date: 
June 18, 2003
Question By: 
Meg Hillier
Labour Group
Asked Of: 
The Mayor


What lessons have you learnt from the cheap theatre tickets offer which is part of the Totally London campaign?



Answer for Totally London

Answer for Totally London

Answered By: 
The Mayor

The first Theatre Ticket Initiative following September 11th was a direct subsidy encouraging people to visit Central London and go to the theatre. There was some additional promotions involving hotels, restaurant and travel. The Totally London Theatre Ticket Campaign was much more integrated with the ATOC Travel Campaign and a wide range of other offers. I have agreed with the Board of the London Development Agency and the LTB, that an evaluation of the effectiveness of the ticket campaign within the Totally London campaign will be undertaken. This evaluation is part of the whole campaign and will be considered by the appropriate LDA committee when completed. .