Appropriateness of Mayor's Picture

MQT on 2002-05-22
Session date: 
May 22, 2002
Question By: 
Eric Ollerenshaw
GLA Conservatives
Asked Of: 
The Mayor


Does the Mayor think that he is a good advertisement of what London has to offer those people who live outside London?



Answer for Appropriateness of Mayor's Picture

Answer for Appropriateness of Mayor's Picture

Answered By: 
The Mayor

Though I know you find it unpalatable, for many people who live outside London the one thing that they know about the GLA is that I am the Mayor and they recognise me as being inextricably linked to London. In the light of findings stating that Londoners are not sufficiently aware of what the GLA is doing, I find it hard to believe that the rest of the country are better informed. So I believe that the use of my image in advertising is a reasonable means of communicating in a straightforward way to people that the source of the advert is the GLA and that the ad is about London. There are many difference things which are great about London which could be used on an ad, and indeed are fine reasons to come to London. However, I have lived in London all my life and find it the greatest city in the world and I am not shy about telling others about the great things London has to offer, in fact as its first democratically elected Mayor I have the responsibility to do that. In short, I believe I am a good advertisement of what London has to offer. .