Value for Money (Supplementary) [7]

Session date: 
May 22, 2002
Question By: 
Mike Tuffrey
Liberal Democrats
Asked Of: 
The Mayor


The measure of success of the Mayor, or anybody indeed in elected office, is making the existing system, whatever its flaws - and we would share many of the criticisms of the existing system - making it work for Londoners. And you were roundly criticised, not just by Teresa Wickham but by others, for doing too little on tourism in particular. So, focusing on the Great London Deals initiative, which has just been launched, which is welcome, can you tell us what the response rate is? How are you actually going to measure success of that? It's focused on major hotel groups. What are the specific plans to support smaller businesses and to widen this approach?

Supplementary To: 


Answer for Value for Money (Supplementary) [7]

Answer for Value for Money (Supplementary) [7]

Answered By: 
The Mayor

I mean, to put it into context, the money that I put in and the matching funding gave us £4 million to play with and the tourism budget in London is the second or third largest industry. We are talking tens of billions. So, we are only a minor player at the margins. We will see some impact of that, we'll build on the successes. But, at the end of the day, it's working with the private sector and a lot of the money in that £4 million went into providing assistance to the small tourism firms during the crisis last year. We'll be starting to get now the analysis the LDA does about the effectiveness of that and we will use that to build on for future years.

The biggest single success will be that the only major new tourist attraction coming to London, of a world-class status, is the one I launched on Monday, which is happening simply and solely because of my involvement - a world class aquarium which will be in Newham, the poorest borough in Britain - and bring a million tourists into Newham.