London Tourist Initiative

Meeting: 
MQT on 2002-05-22
Session date: 
May 22, 2002
Reference: 
2002/0194
Question By: 
Andrew Pelling
Organisation: 
GLA Conservatives
Asked Of: 
The Mayor

Question

Please could you detail the public sector funding sources together with amounts for the initiative to encourage UK residents to visit London.

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Answer

Answer for London Tourist Initiative

Answer for London Tourist Initiative

Answered By: 
The Mayor

A budget of £4m was secured. The funding was generated as follows:· £3m from the London Development Agency· £500,000 from DCMS, viring expenditure allocated to overseas marketing campaigns into more domestic- focused activity· £500,000 from the DTI's Small Business Service to support a package of small business consultancy support that Business Link for London has devised and offered to deliver to up to 1,000 London businesses in the tourism and hospitality sector. .