London Tourist Initiative

MQT on 2002-05-22
Session date: 
May 22, 2002
Question By: 
Andrew Pelling
GLA Conservatives
Asked Of: 
The Mayor


Please could you detail the public sector funding sources together with amounts for the initiative to encourage UK residents to visit London.



Answer for London Tourist Initiative

Answer for London Tourist Initiative

Answered By: 
The Mayor

A budget of £4m was secured. The funding was generated as follows:· £3m from the London Development Agency· £500,000 from DCMS, viring expenditure allocated to overseas marketing campaigns into more domestic- focused activity· £500,000 from the DTI's Small Business Service to support a package of small business consultancy support that Business Link for London has devised and offered to deliver to up to 1,000 London businesses in the tourism and hospitality sector. .