Advertising Campaign

Meeting: 
MQT on 2001-04-04
Session date: 
April 4, 2001
Reference: 
2001/0205
Question By: 
Sally Hamwee
Organisation: 
Liberal Democrats
Asked Of: 
The Mayor

Question

What has been the total cost of the advertising campaign seeking a response from Londoners to his draft Transport Strategy, and how many telephone calls to the advertised phone number have been logged since the start of the campaign ? .

Answer

Answer for Advertising Campaign

Answer for Advertising Campaign

Answered By: 
The Mayor

The advertising campaign cost just under £1m. (£972,611) Up to Monday 26 March 2001 we have received 10,871 calls to our helpline. 6,650 resulted in documents being sent. The total number of documents/document formats sent out in response to calls to the helpline was 13,726. .