Advertising Campaign? (Supplementary) [6]

Session date: 
April 4, 2001
Question By: 
Angie Bray
Organisation: 
GLA Conservatives
Asked Of: 
The Mayor

Question

In fact, we have it from your own adviser on transport at the GLA, Mr Keith Gardner, that it is the written responses that count, not the others. So I think we need to be clear about that.

It is funny that you should mention the District Auditor, because I have a letter here which I will be sending to the Chairman of the Audit Commission, Dame Helena Shovelton. I am going to copy it in to Derek Elliott. I am going to ask them to have a look at the way you have been squandering public money on that ludicrous advertising campaign. I mean, really - what an insult to the intelligence of Londoners: "Jam today - do you want your buses to run more quickly?" Don't you think people are capable of giving you slightly more intelligent answers than that sort of question would normally elicit? I think it is an absolute outrage. And then we have your grinning face.

I shall send that letter today, asking them to have a look at the way you have chosen to spend this huge sum of money. My question to you is, will you be happy to co-operate fully with any inquiry that they might to go into?

Supplementary To: 

Answer

Answer for Advertising Campaign? (Supplementary) [6]

Answer for Advertising Campaign? (Supplementary) [6]

Answered By: 
The Mayor

It is not a question of whether I am willing to; I am sure that, by law, I am forced to - and I would be happy to anyhow.

The best advertising always has a touch of humour. What I found particularly attractive about the advertising campaign around the transport strategy was that it used humour. It caused people to stop and think; that is why 99,000 of them then downloaded details of the strategy from our Website. Although I found it personally embarrassing that my picture was used in all of this, I was assured by the advertising company that I am associated with London, and that it drew people's attention; therefore I was prepared to put up with the personal embarrassment. [Laughter.]