DD1334 Haringey 100 and Routes to Work campaign

Type of decision: 
Director's decision
Date signed: 
18 May 2015
Decision by: 
Fiona Fletcher-Smith, Executive Director of Development, Enterprise and Environment

Executive summary

The purpose of this paper is to seek approval to release funds totalling £75,000, comprising £50,000 for the Haringey 100 campaign and £25,000 for the Routes to Work campaign subsequent to MD895 and MD1092 which forms part of Employment and Skills project. The campaigns will promote opportunities across the Tottenham area including apprenticeships, skills and employability support, and access to higher education initiatives.

The Haringey 100 campaign will encourage local employers to offer 100 apprenticeships to local people. The campaign will be led by Haringey Council and is in line with the Mayoral campaign and delivery objectives. It will initiate the process of establishing 200 apprenticeship opportunities for Tottenham residents.

The Routes to Work campaign will feature Tottenham residents who have started their careers in one of three ways; entry level, starting an apprenticeship or higher education. The purpose of the campaign will be to highlight what Tottenham residents are already achieving and show how straightforward and quick it is for local people to commute into London. It will signpost people to other employment and skills initiatives being delivered in Tottenham e.g. The Haringey Employment and Skills project.

Part 1: Non-confidential facts and advice