ADD300 Social media software

Type of decision: 
Assistant Director's decision
Code: 
ADD300
Date signed: 
13 April 2015
Decision by: 
Emma Strain, Assistant Director of External Relations

Executive summary

In March 2014, the GLA launched a new media strategy. Since then, GLA Marketing and Channel managers have been using the GLA's suite of official social media channels together with social media software Sprout Social and Radian6 to assist with collaborative working and reporting. Sprout Social enables publishing of content, monitoring of interactions/posts and management of the GLA channels on a single user-interface. Radian6 supports social media listening, which enables effective reporting and subsequent learnings. The use of both Sprout Social and Radian6 ensures the GLA delivers a good service to Londoners on social media. The GLA is happy with the performance of the software and would like to continue to use Sprout Social alongside Radian6 until March 2016 when a review of GLA social media software will be undertaken.

Part 1: Non-confidential facts and advice