Key information
Decision type: Assistant Director
Reference code: ADD299
Date signed:
Decision by: Emma Strain, Director, GLA Group Collaboration and Monitoring Officer
Executive summary
To assist the GLA in running cost-effective marketing communications campaigns, Transport for London (TfL) provides the GLA with a package of value-in-kind inventory/media space, which comprises posters on the London Underground, print advertising in the Metro newspaper, digital advertising on Journey Planner, leaflets in London Underground stations, bus shelter posters and carriage cards on the DLR. There are posting and distribution costs associated with the leaflets, bus shelter posters and DLR cards and the GLA is required to pay Transport Trading Limited.
The GLA also has an ongoing requirement to deliver adverts to newspapers and magazines and does so via Qmuli’s management, production and delivery service.
Signed decision document
ADD299 TfL Qmuli costs (signed) PDF.pdf
Supporting documents
ADD299 TfL Qmuli costs PDF.pdf