ADD278 Team London – National Volunteer Week 2015 – Marketing Campaign

Type of decision: 
Assistant Director's decision
Code: 
ADD278
Date signed: 
24 April 2015
Decision by: 
Natalie Cramp, Programme Director, Team London

Executive summary

Team London is the Mayor’s action plan for volunteering. Under MD1341 the Mayor approved expenditure of up to £680,000, and MD1304 the Mayor approved expenditure of up to £200,000 to support Team London’s continued work to increase volunteering in London and delegated authority for expenditure of funds to the Executive Director of Communities and Intelligence.

In addition, the GLA was awarded £3m from the Technology Strategy Board (TSB) towards a Smart Cities Demonstrator Programme (MD1247), which includes the development and delivery of a Micro-Work and Volunteering platform. The online portal supports the Mayor’s Volunteering Strategy and his vision for a Smart London ; one that puts technological innovation at the heart of efforts to address challenges that global cities face. There are two strands to the online platform: the first is to give Londoners the flexibility to volunteer in ways that fit their busy lifestyles. The second is to connect young people to work experience – be it through volunteering or paid work. The GLA has entered into a funding agreement with The Red Trust to deliver a micro-platform which will enable people (particularly the younger market) to engage in short-term volunteering opportunities and use these to gain short-term work. Under MD 1433 marketing campaigns were approved to be continued to be supplied by MEC Ltd until November 2015, when a re-tender process for a new marketing partner is due to take place.

This decision seeks approval for the expenditure of up to £15,000 on a marketing campaign which will support Team London’s campaign to increase volunteering in London by driving individuals to the Team London Speed Volunteering Website around the time of National Volunteers’ Week (1-7 June 2015).

Part 1: Non-confidential facts and advice