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Our #LondonIsOpen campaign

#LondonIsOpen is a major campaign – launched by the Mayor, Sadiq Khan – to show that London is united and open for business, and to the world, following the EU referendum.

It shows the world that London remains entrepreneurial, international and full of creativity and possibility. It reassures the more than one million foreign nationals who live in London that they will always be welcome, and that any form of discrimination will not be tolerated.

London is the best city in the world. We're entrepreneurial, international and outward looking. The key ingredient of our city’s success has been the flow of brilliant ideas and talent from across the globe. Our city is comfortable in its diversity, proud of its history and optimistic about its future. London is open.


Sadiq is urging all Londoners, organisations and businesses to show their support for the #LondonIsOpen message via social media and other creative ways.

We don’t simply tolerate each other’s differences, we celebrate them. Many people from all over the globe live and work here, contributing to every aspect of life in our city. We now need to make sure that people across London, and the globe, hear that #LondonIsOpen. I urge everyone to get involved with this simple but powerful campaign to send a positive message to the world.

Sadiq Khan


We want to know why London's tolerant, diverse and open culture is important to you. Help us collect your reasons so we can share the best and prove that #LondonIsOpen.

Watch: London opens its doors to the world

Watch: our message to the rest of the world

Watch: Sports stars help spread the #LondonIsOpen message

Watch: stars of the British Film industry spread the message that #LondonIsOpen

Watch: we celebrate all styles and forms of dance in London to show that #LondonIsOpen

Watch: from tiny boutiques to huge flagship stores, London attracts visitors from around the world