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It’s not a good look – Met Police’s new campaign to beat youth knife crime

A campaign has been launched by the Met Police aimed at stopping young people from carrying and using knives.

It's not a good look challenges the view some young people have that carrying a knife can give them "respect" or "power". It shows a young person carrying a knife who is made to look ridiculous in front of his friends.

Each week in London, some 69 teenagers are victims of knife crime, and almost half of all murders are carried out with a knife.

Visit the website and find out why it’s not a good look to carry a knife.

Watch the video and play the game here: www.notagoodlook.org

Further information on knife crime can be found at: www.itsnotagame.org

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