Opportunities - Culture
Fourth Plinth Contemporary Art Commission
New Year's Eve
Trafalgar Square Fountains and Lighting Project
Eid on the Square
Fourth Plinth Contemporary Art Commission
Date: 2008
Venue: Trafalgar Square
Audience characteristics: Londoners, UK and International Visitors to central London, schools, FE and HE institutions, art-lovers
Live audience: 5 million+ over the life of a commission
Additional reach: National and international press coverage
Description: The ‘Turner Prize’ of public art, running over
three years. This is the UK’s
highest profile contemporary art commissioning programme for a public space.
Artists from around the world compete to be short-listed for the commission.
Six proposals form the basis of a public exhibition and consultation
on the next installation on Trafalgar Square. A high-level conference, education
and outreach work with schools and art & design colleges complements the consultation
stage. The winning artist is announced at a gala reception and the commissioned
work installed on Trafalgar Square for c. 18 months. The present commission
is Thomas Schutte’s ‘Model for a Hotel’.
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New Year's Eve 2008
 Date: 31
December 2008
Description: New Year's Eve 2007 in London was so spectacular
it achieved international press coverage around the world. 2008 will be
even more special in recognition of the ever growing popularity of the entertainment
and display with Londoners and International revellers alike. A unique commercial
partnership opportunity is available which would integrate creative brand
presence into the show, naming rights and inclusion on all large scale projections
on famous London landmarks. Crowds of 700,000 attended the 2007 celebrations
and the show included work by the internationally renowned pyrotechnician
Christophe Berthonneau with an accompaniment of music by BBC Radio 1 DJs
Rob da Bank and Gilles Peterson.
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Trafalgar Square Fountains and Lighting Project
 Date: March to May 2009
Venue: Trafalgar Square
Description: Spring 2009 will see the start of restoration
to one of London's most iconic landmarks in the heart of London - Trafalgar
Square. Work will commence on restoring and conserving the two iconic square
fountains and introducing modern sustainable lighting to the square, reducing
the carbon footprint of the site by up to 90%. Following on from the award
winning and innovative partnership between the GLA and Zurich Insurance
on restoration of Nelson's Column (won Climate Change category at the IVCA
Clarion Awards 2006), the GLA is seeking a new official commercial partner
to create a more atmospheric and sustainable square. The partner will benefit
from co-branded sponsored hoarding and site presence in one of the world's
greatest outdoor spaces which is enjoyed by over 13 million visitors a year
as well as launches and presence over the busy Christmas and New Year period.
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Eid on the Square
Date: August 2009
Venue: Trafalgar Square
Audience characteristics: Muslim communities, all Londoners
Live Audience: 25,000+
Additional reach: Advertising in ethnic media - broadcast & print, media releases to mainstream media to highlight the Mayor of London's support, tube posters (tbc), printed materials distributed through the GLA & Muslim Council of Britain's networks.
Description: Trafalgar Square hosts Eid ul-Fitr - the end of Ramadan - with celebrations taking place that bring the Muslim community, families and friends together to celebrate this important date in the Muslim calendar. The event will include entertainment, an exhibition on Islam, a children's area, bazaar and exhibition space for sponsors and community groups. Eid on the Square presents a unique opportunity for a sponsor to communicate with the most diverse community in London; 1 million Londoners from all corners of the world.
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