We aim to encourage smart travel – helping people choose public transport, cycling and walking instead of cars as a convenient and cheap way of getting around London.
Helping schools to plan smarter journeys
School runs can lead to traffic jams at peak times. Transport for London (TfL) is working with the boroughs and other partners to help schools to develop travel plans. Since 2004, schools with a travel plan have shown an average 6% reduction in journeys to school by car. Through the STAR (School Travel Accredited and Recognised) Scheme, TfL works in conjunction with the London Boroughs. By Autumn 2012 more than a third of schools had achieved ‘STAR’ accreditation.
Workplace travel planning
More than 400 organisations, which together employ over 450,000 staff, now have TfL-supported travel plans in place. Evaluations of these plans have shown an average drop of 13% in the number of car journeys to work.
Helping individuals to travel smarter
Car clubs have become a popular option, with car club vehicles being used throughout London by more than 100,000 people. For each car club vehicle about eight privately owned vehicles are sold, and members reduce their annual car mileage by more than 25%.
We are also working hard to encourage more people to cycle and walk. The Cycle Hire scheme will allow people to borrow a bike cheaply and easily and the Cycle Superhighways will provide direct and safe routes into central London.
Cleaning up and redesigning our streets and providing clear signs and routes will also make walking a more attractive option for Londoners and visitors to the city.
Smart travel role models
Smarter Travel Richmond (external website) and Smarter Travel Sutton (external website) showcased the use of smarter travel techniques alongside infrastructure improvements, such as new cycle routes. It is hoped that ideas from these projects will be taken up by other communities in London.
Travel Demand Management
In 2011, the London 2012 Travel Demand Management (TDM) Programme was transferred from the Olympic Delivery Authority (ODA) to TfL. It successfully influenced the travel behaviour of businesses, spectators and regular travellers, with an average of thirty-five percent of adults in London modifying their travel behaviour on weekdays during the Olympic Games.