About the campaign
The Mayor wants to reduce the number of older Londoners living in poverty. That’s why every year we run a campaign to tell older Londoners about the support available to help them through winter.
This year’s campaign ran from January to April 2015. Older Londoners were encouraged to contact their local Age UK to find out if they or someone they know is eligible for Pension Credit, or other financial help.
Age UK London was our main campaign partner. The campaign was also supported by London Councils, Department for Work and Pensions, Citizens Advice, Carers Trust and the Association of London Chief Librarians.