Mayor of London and Jack Morton Worldwide announce opportunity to sponsor renowned event with global reach in excess of 1bn The Mayor of London and Jack Morton Worldwide today announced a unique three-year sponsorship opportunity for London's internationally acclaimed New Year's Eve celebrations. The award-winning event offers brands the chance to connect with both the people of London and a huge global audience. Last year's spectacular festivities were attended by 100,000 ticketed guests and attracted 16.1 million UK broadcast viewers, as well as an international audience in excess of one billion. It had high visibility across social media, including a Twitter reach of 87 million and over 100,000 YouTube video clips that received 27.1 million views. Three-year sponsorship opportunities are now available, which will fully integrate brands into the multi-channel campaign, including title sponsor, supporting sponsor and ticket sponsor. Last year saw London introduce ticketing for the first time, with the aim of managing crowd numbers, which had increased dramatically in recent years, to ensure crowd safety and improve the event experience for revellers. The event was highly successful, with all tickets sold and ticketholders enjoying guaranteed good views. The event is being ticketed again this year, opening up further sponsor opportunities, such as ongoing communications to opted-in-customers and full brand integration into the ticketing process and physical ticket. The public have already been enquiring about how to get tickets for this year's event and more information will be released this summer. The Mayor of London Boris Johnson said: 'London's New Year's Eve celebrations are one of the biggest and best events in the world, enjoyed by millions of people, not just in London, but across the globe. This spectacular event is a superb opportunity to reach out to millions of people here and abroad, and to be associated with one of the most dynamic and forward looking cities on the planet.' Sponsorship partners will be following in the footsteps of Vodafone, which integrated the New Year's celebrations into its 'Firsts' campaign, introducing a multi- sensory experience to the firework extravaganza. Jim Donald, Project Director, Jack Morton Worldwide said: 'The sponsorship of the Mayor of London's New Year's Eve celebrations is an extraordinary opportunity. It puts a spotlight sharply on the city of London and provides rich potential for the kind of creativity and innovation that generates excitement across the globe. We are delighted to offer brands the opportunity to be part of this monumental event.' London's New Year's Eve is a proven and evolving property with unique engagement opportunities for brands. To discuss how this might add value to campaigns for 2015 and beyond brands should get in touch with Richard Vincent, Jack Morton Worldwide on 07770 756 466 or email [email protected]. Following a successful decade long partnership with the Mayor of London's Office, global brand experience agency Jack Morton were reappointed last year to create the eagerly anticipated annual experience, which takes place against the backdrop of London's distinctive skyline. ENDS Notes to editors About Jack Morton Worldwide Jack Morton Worldwide is an award-winning global brand experience agency. We believe brands need extraordinary ideas that create emotional connections, fuel conversations and deliver business results. For more than 75 years, we have brought brands to life through event marketing, promotional marketing, sponsorship marketing, digital, social and mobile, and employee engagement. Jack Morton is part of the Interpublic Group of Companies, Inc. (NYSE: IPG). More information is available at www.jackmorton.com, or @jackmorton. Mayor of London More details about the Mayor of London's New Year's Eve fireworks display will be announced in due course. Please contact Ben McKnight on 020 7983 4071, or email [email protected]. Ticketing was introduced for the first time in 2014. The aim was to manage crowd numbers and ensure the New Year's Eve celebrations' long term future as a safe and sustainable event. Crowds in central London on the night were reduced, which had a beneficial impact, not just on the event, but on transport infrastructure, reduced call outs for the emergency services and reduced numbers of arrests on Tube and rail services. For further information please contact: Jack Morton Worldwide: Victoria Yates T: 0208 735 2047 E: [email protected] www.jackmorton.com Mayor's Press Office: Ben McKnight T: 020 7983 4071 E: [email protected]
Created on
25 March 2015