BT LONDON LIVE TRAFALGAR SQUARE29 AUGUST – 9 SEPTEMBER 2012EXCITING, FREE DAYS OUT DURING THE LONDON 2012 PARALYMPIC GAMES.GIANT SCREEN SPORTING ACTION EVERY DAY IN ICONIC LONDON LOCATION11AM TO 10PM WITH FUN-FILLED, HAVE-A-GO-SPORTS & EXCITING CULTURAL PERFORMANCESPARALYMPICSGB MEDALLISTS - ON-STAGE APPEARANCES
BT London Live is set to transform one of London’s most iconic landmarks, Trafalgar Square, into the destination to enjoy the London 2012 Paralympic Games. It will be a wonderful, FREE day out for fun with all the family including Have-A-Go-sports activities, music showcases and live cultural performances, every day from 29 August and 9 September between 11am to 10pm. Visitors to BT London Live Trafalgar Square will also be able to watch all the London 2012 Paralympic sporting action beamed in live, courtesy of Channel 4, the official Paralympic broadcaster, on a giant, 60m² state-of-the-art screen and will get the chance to see the on-stage appearances from the ParalympicsGB medallists.
BT London Live Trafalgar Square operates a first-come, first-served entry system with no ticket required, subject to capacity.
Live Music continues to be a part of the BT London Live experience during the Paralympic Games, with performances taking place at 1:00pm and 7:00pm every day from deaf and disabled artists including Denise Leigh, Lizzie Emeh, Signmark and Heavy Load. Other artists include The Beat, Geno Washington and the Ram Jam Band, the Fabulous Lounge Swingers, Space Ships Are Cool, London Calling and songs from the hit musical, Reasons To Be Cheerful. Absolute Radio (official national radio station of BT London Live) and Magic 105.4 (official London radio station of BT London Live) will be on board to broadcast live from the event and to present the Paralympics GB medallists on-stage every evening
Aspiring athletes, disabled and non-disabled, alike, will be able to experience and try out a range of Paralympic sports including Sitting Volleyball, Judo, Athletics Wheelchair Basketball and Wheelchair Tennis on the Have-a-Go Sports Court in what will be one of the world’s most iconic sporting venues for the 12 days of the Games. All equipment needed for each sport will be provided. There will also be free Table Tennis on offer around the Square.
The Mayor of London Boris Johnson said: "There is an incredible buzz around the Paralympic Games with justifiably high expectations about our fine athletes' medal prospects. With on screen action, great entertainment and have a go sports to try, BT London Live will be a terrific opportunity to feel a part of the action right in the heart of the capital and an exciting highlight of our Paralympic celebrations.'
David James, Marketing Director for BT Retail, said “The atmosphere at BT London Live in Hyde Park and Victoria Park was fantastic, with thousands of people cheering Team GB onto victory. As the official communications services partner for the London 2012 Paralympic Games, we’re proud to be bringing people together to cheer on ParalympicsGB, so head down to Trafalgar Square to catch all the action.”
Ade Adepitan, BT Ambassador and Paralympian, said “I am hugely excited about the Paralympics taking place on home soil. The whole country is getting behind ParalympicsGB – and if you aren’t lucky enough to have tickets to support them in person, BT London Live in Trafalgar Square is the best place to be! BT is bringing thousands of people one step closer to the Games so get down there and cheer our team on.”
Over one million people celebrated the London 2012 Olympic Games at BT London Live Hyde Park and Victoria Park, enjoying a huge range of events and activities including exclusive appearances from Team GB medal-winners, fantastic live music performances plus sports participation and all the sporting action from the Olympic Park beamed onto giant screens every single day, courtesy of the BBC.
BT London Live is a key part of the citywide programme of free cultural events being organised by the Mayor of London to celebrate the London 2012 Games. As well as Have-a-Go sports at BT London Live Trafalgar Square, the Mayor is also urging Londoners to take advantage of his Freesport programme, with around 130 locations across the capital offering opportunities to try out a range of sports for free until 31 October.
Log on to www.btlondonlive.com for full details.
Please note:
Photo images of BT London Live, the event logo and performing artists are available for download at:http://www.ldcommunications.co.uk/press/btlondonlive.aspxUsername: btlondonlivePassword: media
For further information regarding BT London Live please contact:Nas Asghar at LD Communications, E: [email protected] orJane Kearney at LD Communications, E: [email protected] T: 0207 439 7222
Please send all accreditation requests to, E: [email protected]
For other information, please contact:Ben McKnight at the Greater London Authority, E: [email protected]T: 020 7983 4071
BT Group Newsroom, T: 020 7356 5369. From outside the UK dial +44 20 7356 5369
Notes to editors
The Mayor of London is hosting a huge programme of free events and cultural activities to add to the excitement of 2012. Working with outstanding international artists and world classworld-class cultural organisations this unprecedented Mayor of London Presents programme is taking place in every corner of the capital to add to and complement the London 2012 Festival. It includes Secrets: Hidden London, with artists and performers transforming hidden and lesser known locations; Showtime, the largest outdoor arts festival ever seen in the capital, with dozens of electrifying artists from the UK and abroad coming to every borough, in high streets, parks and town centres; BT London Live, bringing live action from the Games, as well as sporting activities and entertainment to Hyde Park, Victoria Park and Trafalgar Square; and Surprises bringing pop-up performances and once in a lifetime experiences. The Mayor of London Presents programme runs until 10 September when Olympians and Paralympians will take part in Our Greatest Team, a parade through central London. For more information and updates go to: www.molpresents.com / www.facebook.com/mayoroflondonpresents / www.twitter.com/molpresentsFor more information about the Mayor's Freesport programme, please go to www.molpresents.com/freesport.
About BTBT is one of the world’s leading providers of communications solutions and services, operating in more than 170 countries. Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to our customers for use at home, at work and on the move; broadband and internet products and services and converged fixed/mobile products and services. BT consists principally of four lines of business: BT Global Services, OpenreachOpen reach, BT Retail and BT Wholesale.
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About Absolute RadioAbsolute Radio is a national, radio station for real fans of real music, comedy and football wrapped up with lashings of personality and mischief from DJs like Christian O’Connell, Frank Skinner, Dave Gorman, Geoff Lloyd, Ronnie Wood and Ian Wright who have the freedom to say what they think and tell it like it is.
Absolute Radio also runs a network of digital decade brands; Absolute Radio 60s, Absolute Radio 70s, Absolute 80s, Absolute Radio 90s, Absolute Radio 00s and Absolute Classic Rock.
Listen on 105.8FM in London and the South-East, nationally on DAB or 1215AM at www.absoluteradio.co.uk as well as apps and digital TV.
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About Magic 105.4, KISS and Bauer Media:Magic 105.4 has an audience of over 3m and KISS over 4m listeners nationally every week, and are two of 42 radio stations owned and operated by Bauer Media - a leading UK media group, with interests spanning magazines, radio, TV, online, live events and mobile. The company aims to connect audiences with excellent content whenever, wherever and however they want. • Its award-winning portfolio of influential media brands also includes heat, The Hits, Closer, Grazia, Empire, Q, MCN, Kerrang! and FHM: all delivering must-have entertainment and information to diverse and valuable audiences. • More than 13 million people a week listen to a Bauer Media radio station. Bauer Media is also home to the number one and two commercial digital stations – Smash Hits and The Hits Radio. • Box TV, a JV between Bauer Media and Channel 4 runs seven music channels, including Smash Hits, Kerrang! Magic 10.54, Q, KISS, and the number one music TV channel - 4Music.• Bauer Media's on-line businesses have more than 10 million users, visiting some 48 unique brand sites. Bauer Media is a wholly owned subsidiary of Bauer Media Group, a privately owned media empire offering more than 320 magazines worldwide, as well as TV and radio stations. For more information, please visit www.bauermedia.co.uk
About News InternationalNews International publishes The Times, The Sunday Times and The Sun. In terms of growth, share, circulation and reader engagement, the Company’s titles are among the world’s most successful. Newsprinters prints the national titles and operates as a contract printing subsidiary for the three state of the art printing plants. Further brands which are part of the group include the Times Literary Supplement and milkround.co.uk. The News International group has an investment in fashion website BrandAlley.co.uk. In 2007, News International became the UK’s first carbon neutral newspaper publisher. This was achieved by increasing energy efficiency, switching to renewable energy and combined heat and power and purchasing high quality offsets. Dan McMillan T: 020 7782 6190 M: 07887 627716