Sponsors

LG

LG is proud to announce its sponsorship of this year's New Year's Eve fireworks display in the capital! This sponsorship coincides with the launch of LG’s first global brand campaign. LG will be using their technology expertise to significantly enhance the experience on the night and ensure that London's New Year celebrations become a global talking point.

New Year's Eve is a moment of optimism in people's year - when they forget the troubles of last year and celebrate the next. Now more than ever it is important to focus on the positive things in life.

Put simply Life’s Good on New Years Eve.

Video messages

LG Electronics have linked up with the Prince's Trust to create giant filmed projections, as those in the viewing areas opposite The London Eye wait for the midnight fireworks display. Those in the viewing areas will also be treated to a specially mixed soundtrack from BBC Radio 1. Further information on the filmed projections.

London Eye

Also, thanks to London Eye for supporting the New Year's Eve fireworks event.