Mayor answers to London

Story of London (4)

Question number2154/2009
Meeting date15/07/2009

Question by Dee Doocey

What steps will be taken to fully evaluate the Story of London and what measurements will be used to judge the success of the event?

Answer by Boris Johnson (1st Term)

A quantitative piece of market research was commissioned to evaluate the Story of London. This research asked 421 respondents a set of questions about the festival. In addition an email questionnaire was sent to all partners who participated in Story of London requesting feedback on the concept, the marketing, the branding and audience numbers. Finally, a second email questionnaire is being sent out to members of the public who subscribed to the Story of London website. The data from this research is currently being gathered, tabulated and analysed. The results are expected in the first week of August.

Main question

Dee Doocey