Agenda item
Promotion of London
Report of the Executive Director of Secretariat
Contact: Tim Steer; [email protected]; 020 7983 4250
The Committee is recommended to note the report, put questions to Daniel Ritterband, Director of Marketing at the GLA, and note the discussion.
Minutes:
9.1 The Committee received the report of the Executive Director of Secretariat as background to putting questions to Daniel Ritterband, Director of Marketing at the GLA, in relation to the Mayor’s promotional strategy for London.
9.2 The Director of Marketing summarised the strategy but due to time constraints, Members were unable to ask detailed questions on the issue. It was therefore agreed that the Director of Marketing would return to the next meeting of the Committee to discuss the matter further.
9.3 Resolved:
(a) That the report and discussion be noted; and
(b) That the Director of Marketing return to the Budget and Performance Committee meeting of 7 July 2011 in order to discuss further the Mayor’s strategy for the promotion of London.
Supporting documents:
- Promotion of London, item 9. PDF 95 KB View as DOC (9./1) 117 KB
- Promotion of London - Appendix A, item 9. PDF 75 KB View as DOC (9./2) 173 KB
- Promotion of London - Appendix B, item 9. PDF 676 KB
- Promotion of London - Appendix C, item 9. PDF 67 KB View as DOC (9./4) 142 KB
- Promotion of London - Appendix D, item 9. PDF 466 KB
- Promotion of London - Appendix E, item 9. PDF 45 KB View as DOC (9./6) 138 KB
- Promotion of London - Appendix F, item 9. PDF 447 KB
- Promotion of London - Appendix G, item 9. PDF 46 KB View as DOC (9./8) 164 KB
- Promotion of London - Appendix H, item 9. PDF 4 MB
- Promotion of London - Appendix I, item 9. PDF 79 KB View as DOC (9./10) 168 KB