New York follows London's lead as investment in new fashion talent pays off

With London Fashion Week underway, schemes backed by the Mayor of London through the London Development Agency are playing a significant role in helping young designers develop their businesses, such as Louise Goldin, who is showing on Sunday.

The directional knitwear designer is winner of this year's British Fashion Council' Fashion Forward scheme, which has received LDA funding. Meanwhile the Centre for Fashion Enterprise, which the LDA has been supporting since 2003, is now seeing its pioneering work being replicated in New York by the Council of Fashion Designers of America. 

London Fashion Week contributes an average £100 million to London's economy and the Mayor wants to ensure London maintains its position as one of the great, certainly the most innovative, design capitals in the world.

The Mayor of London Boris Johnson said: 'Whatever else London is, it is free spirited and almost wildly dynamic. It is a city where boundless imagination and creative talent emerge from our colleges, and out of leftfield, onto the catwalks and into stores around the world. We have just published a report that shows how important fashion and other creative industries are to London's success – and will continue to be as our economy emerges from the recession. That is why I am committed to supporting London's creativity through skills development and as part of our ongoing economic recovery action plan.'

The GLA Economics report London's Cultural and Creative Economy shows the capital is home to around 800,000 creative jobs – one in every six. London and the Greater South East are the dominant focus for the UK's creative industries, with 30 per cent of all creative employee jobs located in London, and 57 per cent in the Greater South East. These figures reinforce why it is so important to find ways to support for the creative sector, which like others has been affected by the economic downturn.

The Centre for Fashion Enterprise is based at the London College of Fashion's Mare Street site. Its experienced team challenges some of London's most talented new designers to develop their ideas, as well as offering studio space, cutting rooms and one to one mentoring. It offers business support, connections to buyers, public relations support, provides access to high-level industry intelligence and offers leverage to finance and routes to market that are important to commercial success. It has been able to offer to assist around 100 businesses, as well as creating and safeguarding around 40 jobs.

The goal is to help designers become self-supporting, household names and the centre's alumni include Erdem, Basso & Brooke, Marios Schwab, Richard Nichol and Manish Arora. Its two-year Venture Programme has been so successful that the Council of Fashion Designers of America is introducing a similar designer incubator programme, an indication of the success London is having in nurturing new talent.

Erdem Moralioglu, also a previous Fashion Forward winner, says 'The Centre for Fashion Enterprise provided the support I needed to start building a name for my business and create a brand.' Erdem's collection is now being sold in high-end stores in the UK, Europe and the United States.

Wendy Malem, Director of the Centre for Fashion Enterprise commented: 'The support from the London Development Agency brought together other organisations active in the designer fashion economy to work together and maximise the economic impact. We now have a strong London network to ensure these designers have great global influence and incredible futures, and will continue to demonstrate a return on this investment. London rightly continues to be the catalyst for the creative fashion industry and deserves to be invested in.'

Lurene Joseph, Group Director Communications and Marketing at the London Development Agency says, 'Our investment in fashion has always been about supporting London's young talent. The Centre for Fashion Enterprise has been pivotal in achieving this. In the last few years we have seen the CFE forge its place in London's fashion community, not only helping designers to achieve their goals but supporting small businesses in this innovative sector.' ENDS

Notes to editors

1.      London's Cultural and Creative Economy: 2009 update is available to download from the GLA website at www.london.gov.uk/who-runs-london/mayor/publications/business-and-economy/londons-creative-workforce-2010-update.

2.      The London Development Agency (LDA) aims to improve the quality of life for all Londoners through sustained employment, environmental initiatives, business support, innovation and international promotion. The LDA awarded the British Fashion Council a three-year funding package worth £4.2million in December 2007. As part of the grant agreement the British Fashion Council will provide business support to London's emerging designers and raise the profile of London Fashion Week to international markets. The CFE has been supported by the London Development Agency since 2003 as part of the LDA's investment in the capital's creative sector. www.lda.gov.uk

3.      The Centre for Fashion Enterprise (CFE) is based at the Mare Street site of London College of Fashion (LCF), University of the Arts London. This is a natural fit for LCF, which, as the UK’s only college to specialise in fashion education, research and consultancy, attracts students from all over the globe. LCF has been underpinning the vast breadth of creative opportunities available in the fashion industry for over 100 years and the partnering with the London Development Agency to create the CFE was a natural collaboration. As well as the facilities at Mare Street, the CFE designers can utilise LCF's internationally renowned library, researchers and highly trained technical staff. Additional benefits include access to the Digital Print Bureau and cutting edge technology such as Rapid Prototyping.

4.      The Fashion Forward scheme, sponsored by Coutts & Co and supported by the London Development Agency, was established four years ago to provide funding to talented emerging British designers to show and develop their businesses in London. Fashion Forward is a key British Fashion Council initiative to promote emerging design talent. The award provides the winner with a cash prize to showcase their collection and access to knowledge to develop their business. Designer Louise Goldin received Fashion Forward sponsorship for two seasons to show at February 2010 and September 2010 London Fashion Week. Previous winners include Christopher Kane, Erdem, Marios Schwab, Giles Deacon, Jonathan Saunders and Richard Nichol.