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London launches pioneering new charity

26 September 2011

London launches pioneering new charity to connect culture and communities in and around the future Queen Elizabeth Olympic Park

The Legacy List is a new charity established to support the long term cultural, social and physical regeneration of London’s future Queen Elizabeth Olympic Park and its surroundings. Launched by the Mayor of London and the Olympic Park Legacy Company (OPLC), it will be led by Sarah Weir, former Head of Arts and Culture Strategy for Olympic Delivery Authority, and jointly chaired by Anita Zabludowicz, philanthropist and art collector, and Mark Florman, CEO of BVCA.

The Legacy List will actively engage people in the transformation of the park and their own lives, by finding and funding a series of imaginative commissions which will connect people with the park, its waterways and its history including the 2012 Olympic and Paralympic Games. The focus of all of these unique places, programmes and partnerships will be arts and culture, education and skills.

The charity will build on artist-led work and collaborations commissioned by Chief Executive Sarah Weir in her former role as Head of Arts and Cultural Strategy for Olympic Delivery Authority, including Fast, faster, fastest by Jason Bruges Studio (2011), a series of three digital installations, one of which challenges people to race against the speed of their sporting heroes, and two which use complementary lighting artworks to reflect the movement of swimming and rowing; and the nine-meter tall sculpture RUN by Monica Bonvicini (2011).  The Legacy List will ensure that high quality arts, culture, education and skills training are an integral part of the future for people of the area, capitalising upon the extraordinary history of this particular part of London’s East End to inspire and entice current and future generations.

“Our mission is to actively engage people in the park and the surrounding areas and help transform the lives of local communities. The Legacy List will ensure the cultural and educational  legacy of the 2012 Games is strong, vibrant, exciting and relevant to the diverse culture of the area for decades to come.”  Sarah Weir, Chief Executive, The Legacy List

‘The Legacy List’s ambition is as big as the generosity of its patrons. From playgrounds to plant nurseries, business start ups to craft shops, from poetry slamming to music jamming, it can make a difference in many ways, ensuring the legacy of the London 2012 Olympic and Paralympic Games is truly about culture, education and sport.’ Boris Johnson, Mayor of London

“The Queen Elizabeth Olympic Park will be a dynamic place feeding off the energy and creativity of its local communities. The Legacy List is an innovative way to stimulate local talent and bringing people together through art, culture, education and skills, to create one of the most exciting places in the country.”  Andrew Altman, Chief Executive, Olympic Park Legacy Company

To celebrate the launch of The Legacy List and the beginning of the fundraising campaign the Mayor of London will host a private reception and auction of Bell bicycle helmets designed by some of the UK’s finest artists, including Tracey Emin, Ron Arad, Peter Blake, Gavin Turk and Marc Quinn. The auction will be conducted by Boris Johnson, Mayor of London, and Oliver Barker, Deputy Chairman, Sotheby’s Europe. A full list of artists can be found below.

Monday 26th September 2011
6.30pm, Four Seasons Hotel at Park Lane, London, W1J 7DR.

For further press information or images please contact:
Rosalee Rich at Brunswick Arts
Tel: 0044 20 7936 1290;

Full list of artists for 26th September 2011

Ron Arad (b. Israel, 1951) is one of the most inventive and influential designers of our time. He has consistently defied categorisation by working across disciplines and producing works that range from furniture to media installations and architectural projects. His works are marked by their bold, playful forms and experimental spirit.

Peter Blake (b. UK, 1932), CBE, is known as a founder of British pop art and a vastly influential figure for subsequent generations of artists. He has produced iconic paintings which show his ongoing fascination with entertainment and popular culture, including music, film and sports, as well as art history, myth and folklore.

Mat Collishaw (b. UK, 1966) often uses visual devices that have their roots in nineteenth-century illusionistic techniques to depict controversial subject matters. His works, with their seductive surface, provocatively force the viewer into the position of the accomplice in the exploitation of the subjects represented.

Dexter Dalwood (b. UK, 1960) paints famous environments that he has never seen. Drawing on recent historical events, he paints these imagined interiors in a lucid and convincing manner. The collage-like quality of his paintings draws attention to the mosaic nature of reality, and the multifarious viewpoints that shape our understanding of it.

Matthew Day Jackson (b. USA, 1974) addresses the myth of the American Dream in his frequently monumental work, exploring the forces of creation, growth, transcendence and death. By juxtaposing culturally loaded materials, Jackson examines the history of modern society and reveals the forces that have come to shape our present.

Grenville Davey (b. UK, 1961) is a sculptor whose works exert a vivid physical presence while referring to everyday objects in an ambiguous way. They unsettle the viewer’s perception as their exquisite finish places emphasis on the craftsmanship, yet their form suggest that they do not belong to the gallery.

Graham Dolphin (b. UK, 1972) appropriates objects from the fashion and music industries and disrupts their glamorous appearance by subtly altering their surface. In this way he shifts these familiar objects and images into unfamiliar terrains, prompting us to look at them in a new light.

Tracey Emin (b. UK, 1963) is one of the most prominent artists of her generation. Well-known for her confessional art, Emin draws on intimate details from her personal life to express universal emotions and establish an intimacy with viewers. Emin’s work resonates with the feminist tenets of the ‘personal as political’.

Jess Flood-Paddock (b. UK, 1977) reinterprets elements from consumer culture by using unexpected materials and changing their scale drastically, a strategy that often results in a comic-tragic effect. Her works confront viewers by their commanding and unsettling presence, prompting direct responses from them.   

Nancy Fouts (b. USA, 1945) is known for her witty reconfigurations of found objects. She combines unrelated objects, playfully disrupts the associations between them, and transforms them into something surprising, surreal and humorous. In doing so she invites viewers to reconsider the familiar in everyday life.

Anne Hardy (b. UK, 1970) is best known for her large-scale photographs of constructed interiors. She meticulously builds up environments for photographing, using abandoned objects that she finds in the street. The result is an uncanny space represented in a photograph, which simultaneously invites and rejects inhabitation.

Mustafa Hulusi (b. UK, 1971) repeatedly uses plants and geometric patterns as motifs, as these elements are instantly recognizable and universally understood. By placing them side by side, Hulusi instils a strong ambiguity into them, allowing viewers bring in their own readings of the works. 

Boris Johnson (b. UK, 1964) is a journalist and politician, and has been the Mayor of London since 2008. One of his best known achievements is the introduction of the Barclays Cycle Hire Scheme, with the scheme’s 6,000 bicycles commonly known as ‘Boris Bikes’.

Marc Quinn (b. UK, 1964) is preoccupied with the contemporary obsession with our own bodies. He is best known for his figurative sculptures of celebrities, including Kate Moss and famous transsexuals. They demonstrate the mutability of the body unflinchingly, but are almost classical in outlook.

Gavin Turk (b. UK, 1967) consistently raises questions about artistic authenticity and identity. To this end he often appropriates instantly recognisable elements from the work of other artists. He has also produced a body of well-known work, in which he disguises his own image as iconic figures such as Sid Vicious, Jean-Paul Marat and Che Guevara.

Keith Tyson (b. UK, 1969) is interested in the randomness and complexity of existence, and explores philosophical concepts through his work. He often gives scientific mechanisms and mathematical equations a decisive role in determining the final visual outcome, and the resulting juxtaposition of myriad random elements often borders on absurdity.

Gary Webb (b. UK, 1973) works as a sculptor. He applies traditional craft techniques to industrial or organic materials, creating configurations with an effect both playful and poetic. His colourful and glossy works often reference popular culture, as well as the formal concerns of traditional sculpture.

The Legacy List is very grateful for the support of The Four Seasons Hotel, Sotheby’s, Madison, Russian Standard Vodka and Champagne Pommery, as well as participating artists and galleries, without whom this event would not be possible.

Editor’s Notes

What will The Legacy List do?
The Legacy List will deliver its charitable objectives by facilitating, finding and funding or part-funding an imaginative range of places, programmes and partnerships focusing on arts, culture, education and skills. By providing opportunities to interact and enjoy many varied events and projects, and by establishing new connections between people and the park, The Legacy List will honour the history of the area, and help create a sense of place and belonging for local communities.

The Board:
Anita Zabludowicz – Joint Chair of Trustees
Anita Zabludowicz was born in Newcastle and lives in London with her husband, Poju, and their four children. Anita and Poju Zabludowicz founded the Zabludowicz Collection in the early 1990s to collect international emerging contemporary art and support their ongoing philanthropic endeavours. They are active internationally and opened an exhibition space in the former Methodist Chapel at 176 Prince of Wales Road in 2007 with the aim to facilitate projects with artists and curators both in the UK and overseas. The Collection also exhibits in permanent venues in the USA and Finland.

The Zabludowicz Collection is dedicated to bringing emerging art to new audiences and contains over 2000 works by over 500 artists, spanning 40 years of art production. The Collection runs an ambitious public programme of exhibitions, interactive events and publishes artists’ books and editions. In 2009 the Collection launched the Zabludowicz Collection Future Map Prize for a graduating student from the University of the Arts London and followed with the 2010 launch of the Zabludowicz Collection Curatorial Open, a chance for independent curators to put on an exhibition of works from the Collection.

In addition to her work with the Collection, Anita is a Trustee at Camden Arts Centre and the Tate Foundation, and a regular supporter of public institutions in the UK and overseas.

Mark Florman – Joint Chair of Trustees
Mark Florman is Chief Executive of the British Private Equity and Venture Capital Association (BVCA), Chairman of the Centre for Social Justice and Chairman of Build-a-School, Africa.

He joined The Northern Trust Bank, Chicago, in 1981 where he co-founded the interest rate swap business in America and worked in corporate banking, US T-Bills and money & capital markets. From the mid-1980s as a Director of County Bank and then as a Partner of Enskilda Securities, he advised on corporate restructurings, M&A and equity capital markets. In 1992 Mark founded Maizels, Westerberg & Co which became the leading independent European firm in M&A and corporate restructurings in Europe. Maizels established advisory businesses in shipping, structured finance, and principal investing. Between 2001 and 2008 he was Senior Principal at the European private equity firm, Doughty Hanson. He served as Chairman of LM Glasfiber for a number of years, the world’s largest designer and manufacturer of blades and components for the wind energy industry.

Away from his business activities, Mark has been active in politics, advising the UK Conservative Party on strategy, policy and financing, and was Senior Deputy Treasurer of the Conservative Party for many years. Last year he became Chairman of the Centre for Social Justice, a think-tank which pioneers new approaches to combat poverty at home and abroad and an organisation which he co-founded in 2004. In 2009, he co-founded 8 Miles, a private equity initiative for Africa, with Sir Bob Geldof. Elsewhere in Africa, he started his Build a School programme in 2003, completing over 100 primary schools in rural Uganda and Kenya, looking after the educational and vocational training needs of 105,000 children a year.

Sarah Weir – Chief Executive, The Legacy List
Sarah Weir was formerly Head of Arts and Cultural Strategy for Olympic Delivery Authority. Here she led on integrating art into the Olympic park through a series of over 30 imaginative interventions and commissions. For the first nine months, this was on a part-time basis alongside an additional role as Launch Director of the inaugural Open Weekend for London Organizing Committee of the Olympic Games (LOCOG). Prior to that, Sarah was Executive Director, Arts Council England, London, from April 2003. She was previously Executive Director of the Almeida Theatre from 1999 and project champion for the Almeida's Capital campaign. Sarah started her career in the Lloyd's insurance market becoming the first female managing director. She worked for Aldgate Group Brokers, where she rose from office junior to become their non-marine managing director during a 15 year career. Following a move from business into the arts in 1993 and a year working at Purdy Hicks Gallery, she moved to the Association of Business Sponsorship of the Arts (now Arts & Business) as Head of the Pairing Scheme in 1994, becoming Deputy Director General in 1996. In 1997 Sarah moved to the Royal Academy of Arts as Head of Corporate Sponsorship, becoming Fundraising Director in 1999.

Lord Andrew Mawson OBE – Trustee
Andrew Mawson is a serial entrepreneur.  He is best known for his pioneering work at the Bromley-by-Bow Centre in East London. He also co-founded Community Action Network (CAN).  Recently he co-founded One Church 100 Uses CIC and launched Water City Group to create and implement a vision for East London revitalised by the opportunities of the 21st Century and the 2012 Olympic Games. Andrew has a unique ability to inspire individuals from different professional backgrounds and to encourage them to work with him. In 2007 he was made a life Peer in recognition for the social impact of his work and he now sits as an independent crossbench Peer in the House of Lords. He is also the best selling author of the book, “The Social Entrepreneur: Making Communities Work.”

Over 25 years ago, Andrew transformed a dilapidated church building into what today has become a beautiful 3-acre site. The Bromley-by-Bow Centre has developed one of the most innovative integrated regeneration programmes in Britain.  Andrew then helped to found Poplar Harca (one of the first housing companies) and Leaside Regeneration Ltd.  Both these organisations work in close partnership with the Bromley-by-Bow Centre to help build strong communities.

In 1998, Andrew co-founded the Community Action Network (CAN), which both provides business support to social entrepreneurs and offers high quality office space to organisations working in the social sector. Today CAN Mezzanine provides serviced office space in London at No 1 London Bridge, Lomas Street in Southwark and Old Street near the City of London.

Andrew Mawson Partnerships is a vehicle both to grow and replicate his approach and successes. Over a decade ago Andrew and his partners wrote one of the earliest papers proposing that the Olympics Games be brought to East London. He is today a Non-Executive Director of the Olympic Park Legacy Company. Over the next 25 years this company will plan, develop, and manage the Olympic Park in East London, creating a lasting legacy from the 2012 Games.

Liz McMahon – Trustee
Liz McMahon is Managing Director of Madison Muir, strategic marketing, brand and business development advisors. Liz was Head of International Marketing for the London 2012 Olympic and Paralympic Games bid and was Director of Marketing Services at the International Olympic Committee. A former Director at Citigroup and JP Morgan, she also managed the global corporate marketing and communications department at 3M. She tutors in marketing communications and sponsorship at the Westminster Business School and the George Washington University Olympic Games MBA programme. Liz sits on the Corporate Development Board of the NSPCC and the Board of the International Women’s Forum UK.

The Olympic Park Legacy Company was established in May 2009 by its founders, the Government and Mayor of London, as a public sector not-for-profit company, responsible for the long-term planning, development, management and maintenance of the Olympic Park. For more information visit

The Mayor of London sees the London 2012 Olympic and Paralympic Games as providing an unparalleled opportunity for London to showcase itself to the world. He is responsible for ensuring there is a lasting legacy for London from the Games, and is focused on ensuring that Londoners benefit from opportunities and investment that the Games bring – both now and in the future - particularly in East London. The Mayor coordinates the City Operations programme, which is designed to spread the look, feel and excitement of the Games throughout the capital (e.g. London Ambassadors, Live Sites, London Look programme) and to bring together London agencies to keep the capital moving and functioning successfully during a busy period. In 2012 the capital will demonstrate its creative prowess, creating new opportunities for cultural connections for Games time and beyond.