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Mayor of London > Boris in Beijing | ||||
Beijing, London House TVAs Mayor of the next host city of the Games, Boris Johnson was looking to use his visit to the Beijing Olympics to learn important lessons about hosting the Games. He was also keen to use the opportunity to promote London, attract investment and strengthen trade links. To support these aims London House was set up, by the London Development Agency (LDA), at Shi-Cha-Hai as London’s official presence in Beijing for the duration of the Games. Hosting a range of events to promote the best of what London has to offer across business, tourism, higher education and the creative industries. London House TV highlighted the activity at this venue with video clips and regular updates.
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