Open Rehearsal

• About Open Rehearsal
• Information for partners

About Open Rehearsal

Open Rehearsal, now in its 4th year, is a Mayor of London initiative taking place across London from 26th to 28th September 2008. This coincides with the launch of the Cultural Olympiad and Open Rehearsal will form a core London activity for this.

Open Rehearsal aims to open doors, engage audiences, encourage participation and learning and promote London's phenomenal cultural offer - making it a perfect partner to realise the aspirations of London 2012's cultural programme.

Open Rehearsal provides a superb opportunity for Londoners and visitors to London to get behind the scenes in London's world class creative and cultural organisations. It encourages Londoners of all ages and backgrounds to engage in new and exciting ways with the performing arts sector in London. For 2008 Open Rehearsal will also include, for the first time, visual arts, museums and open studios events.

Over the past four years over one hundred arts organisations have participated in the Open Rehearsal initiative. Previous projects for the scheme have included ballet classes with English National Ballet, backstage tours, DJ workshops at Cargo, open rehearsal with all of London's major Orchestras and creative writing with the Royal Court. The campaign will showcase London's amazing cultural activity, work with cultural organisations across London on developing new audiences by offering a huge variety of participative and non participative projects and support partners by profile raising and networking.

The website www.openrehearsal.co.uk went live on Friday 22nd August to celebrate the Olympic handover from Beijing to London taking place that weekend.

Partner Organisations

Partner Organisations PDF
Partner Organisations RTF

Information for partners

If you have an event you would like to be included in Open Rehearsal, please email openrehearsal@london.gov.uk and we will respond as soon as possible.

Toolkit

Brand toolkit - zip file

Individual elements:

Logo - eps file
Logo reverse - eps file

Logo - jpg file
Logo reverse - jpg file

Brand toolkit - PDF

Marketing collateral

Empty belly poster (A4):

Empty belly poster A4 PDF

Generic posters (A3 and A4):

A3 Poster - PDF
A4 Poster - PDF

Animated online ads (3 different sizes):

160x600 skyscraper - gif file
300x250 banner - gif file
728x90 leaderboard - gif file

Press boilerplate

Open Rehearsal partners are encouraged to add this boilerplate to their marketing collateral and press releases:

Press boilerplate RTF

Campaign timeline

August 08
Beginning of August: content finalised
1st: Open Rehearsal piece of print
Partner networking event
22nd: Public facing website www.openrehearsal.co.uk goes live, to celebrate the Olympic handover from Beijing to London taking place that weekend.

September 08

4th	Press Release Piccadilly Circus Digital screen - Announcement of the Cultural Olympiad press launch on the Piccadilly screen (4th – 8th Sep) Brochure School book bag distribution
5th	Downloadable poster from partners website available
8th	Brochure distributed to partners Brochure racking across London Brochure distribution via hand to hand teams (8th – 12th Sep) Tube posters go up across 90 sites (8th – 21st Sep) 10 x Digital LED screens (8th – 21st Sep) Continuation of Open Rehearsal campaign to coincide with key dates
12th-18th	Ad on Run-Riot website
14th-28th	Banner to appear on ‘Around Town’ page of Time Out online
15th	Outdoor final banners available Open Rehearsal email bulletin available
16th	Banner to appear in Run-Riot newsletter
19th	Brochure inserted into Evening Standard
20th	Press ads going out (display page in The Guardian Guide)
24th	Mini page ad in ‘Around Town’ section of Time Out
25th-26th	Ad to appear in Guardian Online ‘Cultural Section’

Meeting notes

Meeting notes from 22 April 2008 PDF
Meeting notes from 22 April 2008 RTF

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