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Open RehearsalAbout Open Rehearsal
Open Rehearsal aims to open doors, engage audiences, encourage participation and learning and promote London's phenomenal cultural offer - making it a perfect partner to realise the aspirations of London 2012's cultural programme. Open Rehearsal provides a superb opportunity for Londoners and visitors to London to get behind the scenes in London's world class creative and cultural organisations. It encourages Londoners of all ages and backgrounds to engage in new and exciting ways with the performing arts sector in London. For 2008 Open Rehearsal will also include, for the first time, visual arts, museums and open studios events. Over the past four years over one hundred arts organisations have participated in the Open Rehearsal initiative. Previous projects for the scheme have included ballet classes with English National Ballet, backstage tours, DJ workshops at Cargo, open rehearsal with all of London's major Orchestras and creative writing with the Royal Court. The campaign will showcase London's amazing cultural activity, work with cultural organisations across London on developing new audiences by offering a huge variety of participative and non participative projects and support partners by profile raising and networking. The website www.openrehearsal.co.uk will go live from Friday 22nd August to celebrate the Olympic handover from Beijing to London taking place that weekend. Information for partners
Events deadlinePlease note:
The final deadline for you to submit your event to be included in all of the
Open Rehearsal marketing (leaflets and website) is Open Rehearsal content
form PDF Open Rehearsal events that were submitted before Friday 27th June may also be included in a Time Out Guide, being developed by Visit London, called "The Celebration of London" which will contain a large piece about Open Rehearsal as well as Open Rehearsal listings. Open Rehearsal is supported by Visit London and this year will be delivered with a high profile pan London marketing and press strategy. Partners wanting to participate in Open Rehearsal should email openrehearsal@london.gov.uk. Partner meetingsThe next Open Rehearsal partner meeting will be held from 10am-12pm on Thursday 31st July, in London's Living Room, City Hall. Breakfast will be served from 10am, and the meeting itself will take place between 10.30am-12pm. This meeting will cover the marketing and brand designs for all the material, the press plans as well as details of the local paper briefing and our media partnership. Please kindly confirm your attendance via email to openrehearsal@london.gov.uk. Meeting notesMeeting notes from 22 April 2008 PDF ToolkitIndividual elements: Logo - eps file Logo - jpg file Press boilerplateOpen Rehearsal partners are encouraged to add this boilerplate to their marketing collateral and press releases: Campaign timelineMarch 08 April 08 May 08 June 08 July 08 August 08 September 08 |
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Open
Rehearsal, now in its 4th year, is a Mayor of London initiative taking place
across London from 26th to 28th September 2008. This coincides
with the launch of the Cultural Olympiad and Open Rehearsal will form a core
London activity for this.
