London Works launches new campaign
6 October 2008
"Good jobs - Good for health and good for business"
On Monday 6th October 2008, London Works hosted the National Employment and Health Network (NEHIN). Over 120 delegates from London and across the country attended the network meeting and heard Barry Francis launch the campaign.
Barry Francis, Partner, Pinsent Masons and Chair of the London Works steering group welcomed people to City Hall and launched the London Works "Good jobs: good for health and good for business campaign".
The campaign will promote awareness amonst business leaders of the business benefits of healthier jobs and healthier workplaces.
Barry said, "It is now widely recognised that good work is good for health. What is less well known is that good jobs make businesses more productive, efficient and competitive. Our campaign will demonstrate the business case for good health at work to London's employers. We want to show how simple measures can make a big difference and challenge the misconception that making work healthier is expensive and a drain on business".
The campaign starts with a series of breakfast events for senior business people. Each will be hosted by a prominent London organisation who will describe how their business has benefited from taking action on workplace health.
These business breakfasts will:
- Raise awareness amongst employers that good jobs/workplaces are good for business and to highlight practical ways in which employers can achieve this.
- Gather intelligence from a range of employers about the main issues they are facing in their workplaces, their views on developing healthier workplaces, the type of support they might need to do this and the most effective way of selling this message to other employers.
- Challenge assumptions amongst employers about the obstacles to developing a healthy workplace.
- Build a network of employers committed to developing good jobs/workplaces.
These events will ensure that our campaign is informed directly by business.
