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SKY'S PARTNERSHIP WITH BRITISH CYCLING
Sky is proud to be the Principal Partner of British Cycling, the governing body for cycling across the UK. The multi-million pound partnership announced in July 2008 will provide increased support for cycling in the run-up to the London 2012 - and beyond.
Our commitment will ensure every level of the sport will benefit from the investment, from the Elite Team of World, Olympic and Paralympic cyclists to British Cycling's talent development programmes and grassroots initiatives in schools and local communities.
The partnership will cover all forms of the competitive sport from BMX to track cycling and road racing, with the aim of bringing on the elite teams and accelerating the development of emerging talent.
The partnership also aims to build on Britain's love of cycling with participation programmes in schools, youth clubs and the wider community to encourage everyone to get cycling.
> More about British Cycling.
